August 05, 2025
MEET THE MAKERS
Crafted with Purpose, Connected to People
At Allele, we believe fashion should go beyond trends — it should honour people, planet, and purpose. Each product is a celebration of India’s rich artisanal heritage, handcrafted by skilled weavers and makers who’ve passed down their craft through generations. We’ve built a transparent and ethical supply chain by partnering with local artisan clusters, organic farmers, and eco-conscious producers. From raw cotton to the final stitch, every step in our Seed to Stitch journey is traceable — ensuring your clothes come with not just style, but a soul.
Wear the Change – Sustainable in Every Thread
Our collections are designed to be light on the planet and heavy on impact. We use handspun, handwoven fabrics that produce up to 93% less CO2 emissions compared to mill-made textiles. Natural dyes, minimal water usage, and zero-waste production techniques define our process. With each piece you wear, you actively support low-impact fashion and help reduce the environmental footprint of the industry. Because conscious fashion isn’t a trend — it’s the future.
Know Your Maker – Tech Meets Tradition
Every Allele product is embedded with an NFC tag, allowing you to tap and explore the full story behind your garment — who made it, where it came from, and how it was crafted. This not only adds a human connection to what you wear but also brings supply chain transparency to your fingertips. By choosing Allele, you’re not just buying a product — you’re supporting communities, preserving crafts, and being part of a movement that believes in fashion with intention.
