Privacy policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.allele.in (the “Site”).

 

 

What personal details may we collect

When you open our website, we collect certain information about your device, which includes information about your web browser, IP address, time zone, and cookies installed on your device. As you browse our web Site, we collect information about the individual pages or products you view, what websites or search terms referred you, and how you interact with the Site. We refer to this automatically collected data as “Device Information.”

We collect Device Information using:

  • Cookies – Data files placed on your device or computer, often including an anonymous unique identifier. Learn more at http://www.allaboutcookies.org.

  • Log files – Track actions on the Site, collecting data such as IP address, browser type, ISP, referring/exit pages, and date/time stamps.

  • Web beacons, tags, and pixels – Electronic files used to track browsing behavior on the Site.

When you make or attempt to make a purchase through the Site, we also collect information such as your name, billing/shipping address, payment details, email, and phone number. This is referred to as “Order Information.”

“Personal Information” includes both Device Information and Order Information.

 

 

How do we use your personal information?

We use Order Information to:

  • Fulfill purchases, including payment processing, shipping, and confirmations

  • Communicate with you

  • Screen for potential risk or fraud

  • Send marketing or product-related information in line with your preferences

We use Device Information to:

  • Identify potential risks and fraud (especially your IP address)

  • Improve and optimize our Site experience (through analytics and campaign effectiveness)

 

 

Sharing your personal information

We share your Personal Information with third parties to help us operate the Site as described. For example:

We may also share information to comply with laws, respond to lawful requests, or protect our rights.

 

 

Behavioural advertising

We use your Personal Information for targeted advertisements or marketing communications we believe will interest you.
 More on how this works: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of targeted advertising:

Or via the Digital Advertising Alliance’s portal: http://optout.aboutads.info/

 

 

Do Not Track

We do not modify our data practices when we see a Do Not Track signal from your browser.

 

 

Your rights (For EU residents)

If you are a European resident, you have the right to:

  • Access the personal data we hold about you

  • Request correction, update, or deletion

To exercise these rights, contact us using the details below.

Please note, your data may be transferred outside Europe, including to Canada and the US.

 

 

Data retention

When you place an order through the Site, we retain your Order Information unless and until you ask us to delete it.

 

 

Changes

We may update this Privacy Policy to reflect changes in our practices or for legal, regulatory, or operational reasons.

 

 

Contact us

For more information about our privacy practices, questions, or complaints, contact us at:

contact@allele.in
 or by mail at: